I build the systems, teams, and strategies that turn complexity into clarity — and I do it with rigor, imagination, and a long view.
At my core, I'm a builder who thinks in systems. I'm drawn to the places where data strategy meets human behavior — and where the right framework changes everything. I lead with curiosity, compete with integrity, and hold myself to a standard most people don't bother setting.
Deep expertise earns the right to lead. I invest in understanding before I claim authority.
My word is a commitment. My work reflects my name. No shortcuts, no credit theft.
Building toward VP and board seats while farming, raising kids, and staying grounded in what's real.
"I help organizations turn digital complexity into strategic advantage — by building the data infrastructure, operational rigor, and people systems that scale."
The process of growth energizes me as much as the destination. I never stop building expertise.
I see where things are going before others do — and I build the bridge to get there.
I measure against the best — and I bring the people around me along for the win.
I prioritize ruthlessly and execute with precision. Noise doesn't move me.
Good enough isn't a stopping point — it's a signal to push further. I elevate everything I touch.
A palette drawn from the land — deep forest greens, warm bone, the amber of late-afternoon light, and the rust of dried terracotta. Sophisticated but alive. Organic without being rustic.
Cormorant Garamond
Elegant, editorial, authoritative. Headlines, pull quotes, big statements.
Outfit · Warm & Modern
Readable, professional, human. Body text, bios, conversational content.
DM MONO · PRECISE
Data-forward and sharp. Metadata, labels, dates, callouts.
The visual language should feel like walking into a farmhouse where someone very organized lives — there are beautiful things, nothing is fussy, and everything has a reason for being where it is.
Editorial warmth · Natural texture · Structured depth · Generous space · Precision with soul
Corporate-generic · Cold minimalism · Loud clutter · Tech-bro gradient aesthetic
My career is a through-line of building things that didn't exist before — digital & data products, operating systems, centers of excellence — in industries that don't always know they need them yet.
Kate is Director of Digital Measurement & Commercial Realization at Herbalife, where she leads a cross-functional team spanning analytics, measurement, campaign operations, and communications ops. With a career built at the intersection of data strategy, digital product, and enterprise operations — across Gap Inc., Vera Bradley, and Amway — she specializes in building the infrastructure that turns data into decisions at scale. Outside of work, she farms, raises three kids in West Michigan, and is building toward nonprofit board service and executive leadership.
Kate is a digital and data strategy leader with over a decade of experience transforming how organizations use information to grow. As Director of Digital Measurement & Commercial Realization at Herbalife — and in a near-term Chief of Staff capacity within the digital office — she oversees strategy, analytics, measurement, and campaign operations for a global team. Her track record spans creating centers of exellence, owning data activation-to-commercial outcomes end-to-end, and standing up complex cross-functional operating systems that actually stick.
Kate moves fluidly between the technical and the strategic: she's equally comfortable in a data architecture conversation and a C-suite stakeholder meeting. She's known for her ability to see what's missing, build what's needed, and leave organizations more capable than she found them.
Based in West Michigan, Kate is a farmer, mother of three, and community member. She brings that same orientation — long-horizon thinking, practical execution, genuine care for outcomes — to every room she's in.
Strategy, analytics, measurement, campaign & comm ops. Near-term Chief of Staff scope.
Enterprise Data Analytics & AI. Strategic Ownership for Customer Data Platform.
Enterprise Data Analytics, Data Products, & Data Consumption, Curation, & Consumption Ownership.
Built Digital Analytics team from 0 to 1.
Amway Global, Vera Bradley, Victoria's Secret, Meijer, Rösler.
Direct, precise, and genuinely warm. I say what I mean without softening it into mush — and I bring people along rather than leaving them behind.
Concise, structured, confident. Lead with business impact. Frame trade-offs clearly. Don't over-explain the methodology unless asked.
Collaborative and direct. Share thinking, invite co-creation. Use humor to build trust. Be the person who moves things forward.
Clear expectations, honest feedback, genuine recognition. Give context. Let people own their work. Be the leader you wished you'd had.
Credible and grounded. Bring the corporate rigor without the corporate stiffness. Let the farm and the analytics coexist — that's the interesting part.
LinkedIn is your primary professional surface. The goal: be findable, credible, and human — in that order. You're not building a personal brand for its own sake; you're building a body of work that makes the right people say "we should talk to her."
Go beyond job title. Try: "Director of Digital · Data & Analytics Strategy · Building the Systems That Scale" — something that signals both current authority and future direction.
3–4 short paragraphs. Open with a strong positioning statement (see §01). Include your superpower, your industry lens, and one line that makes you memorable. The farm-to-boardroom angle is real — use it.
Lead each role with the strategic context, not the job description. What did you build? What changed because you were there? Use numbers where they're honest.
Curate to the future role, not just the current one. Include: Digital Strategy, Data Analytics, Product Management, Team Leadership, Change Management, BI/Analytics Strategy.
Use this. Put your best artifact or project here — a framework, a talk, a post that resonated. If nothing exists yet, this is a prompt to create something.
Frameworks you've used. Lessons from the work. Sharp takes on data, strategy, and the gap between them. The occasional farming analogy that actually lands.
1–2x per month is plenty if the quality is high. You're not a content creator — you're an expert with opinions. Treat it that way.
Same as in person: direct, considered, a little wry. No performative humility. No vague inspiration. Make a point.
CIOs, CDOs, VPs of Digital/Data. Recruiting leaders at Fortune 500s and high-growth brands. Peers building toward the same level.
Nonprofit executive directors. Governance and board placement networks. Mid-market companies needing fractional digital analytics expertise.
The 10-year arc is clear: VP or executive title, paid board seats, and a consulting practice that works on my terms. Everything between here and there is a deliberate step.
Establish Chief of Staff–level credibility. Deliver measurable business impact from the digital office. Stay remote until 2029.
Move toward commercial planning and operations adjacencies. Take on 1–2 paid or equity consulting engagements. Add a second board seat.
Executive scope spanning digital, data, commercial, and potentially operations/supply chain. Kids in school. Farm thriving. Fully on your terms.
Who: CIOs, CDOs, VPs at mid-to-large consumer brands and direct sales companies.
What they need: Digital leaders who can own analytics, operations, and strategy without hand-holding.
Show them: Impact, range, and operating maturity.
Who: Exec directors of ag/food/rural orgs, board placement networks, governance committees.
What they need: Leaders who bring corporate rigor and community credibility.
Show them: The farm. The data expertise. The long-game orientation.
Who: Mid-market companies, agencies, DTC brands needing fractional digital analytics expertise.
Show them: Concrete deliverables, fast ramp, been-there experience.
Who: Renier, Dan, future peers building toward the same tier.
Show them: Thoughtfulness, reciprocity, and that you're worth betting on.
"The most strategic thing I can do is be entirely, specifically myself — and make sure the right people can find that."