I build the systems, teams, and strategies that turn complexity into clarity — and I do it with rigor, imagination, and a long view.
At my core, I’m a builder who thinks in systems. I’m drawn to the intersection of data, technology, and human behavior — the places where the right framework unlocks exponential impact. I lead with curiosity, compete with integrity, and hold myself to a standard most people don’t bother setting.
Deep expertise earns the right to lead. I invest in understanding before I claim authority.
My word is a commitment. My work reflects my name. No shortcuts, no credit theft.
Building toward VP and board seats while farming, raising kids, and staying grounded in what’s real.
“I help organizations turn digital complexity into strategic advantage — by building the data infrastructure, operational rigor, and people systems that scale.”
The process of growth energizes me as much as the destination. I never stop building expertise.
I see where things are going before others do — and I build the bridge to get there.
I measure against the best — and I bring the people around me along for the win.
I prioritize ruthlessly and execute with precision. Noise doesn’t move me.
Good enough isn’t a stopping point — it’s a signal to push further. I elevate everything I touch.
A palette drawn from the land — deep forest greens, warm bone, the amber of late-afternoon light, and the rust of dried terracotta. Sophisticated but alive. Organic without being rustic.
Cormorant Garamond
Elegant, editorial, authoritative. Headlines, pull quotes, big statements.
Outfit · Warm & Modern
Readable, professional, human. Body text, bios, conversational content.
DM MONO · PRECISE
Data-forward and sharp. Metadata, labels, dates, callouts, nav elements.
All sites use DM Mono uppercase for the top-left nav logo. Pattern: KATE: SITE NAME
| Site | Nav Logo |
|---|---|
| katehaan.dev | KATE: PORTFOLIO |
| brand-book.katehaan.dev | KATE: BRAND BOOK |
| release-playbook.katehaan.dev | KATE: APP BUILD PLAYBOOK |
| Any tool | KATE: [TOOL NAME] |
Every site gets a custom favicon generated at favicon.io/favicon-generator. Never ship the default gray globe.
| Site | Text | Background | Font Color |
|---|---|---|---|
| katehaan.dev | KH | #1a2421 (pine) | #FAF8F5 (bone) |
| brand-book.katehaan.dev | KH | #1a2421 (pine) | #FAF8F5 (bone) |
| release-playbook.katehaan.dev | {} | #1a2421 (pine) | #C4882A (mustard) |
| escalation-advisor | ↑ | #1a2421 (pine) | #C4882A (mustard) |
| voice-tone-shifter | ~ | #1a2421 (pine) | #C4882A (mustard) |
| Any new tool | 1-2 char symbol | #1a2421 (pine) | #C4882A (mustard) |
Rule: Brand properties (portfolio, brand book, playbook) → KH in bone. Tools → short symbol in mustard. Background always pine.
Install for plain HTML: Drop favicon.ico in root, add <link rel="icon" href="/favicon.ico"> in <head>.
Install for Next.js: Drop favicon.ico in app/ folder. Next.js picks it up automatically.
The visual language should feel like walking into a farmhouse where someone very organized lives — there are beautiful things, nothing is fussy, and everything has a reason for being where it is.
Editorial warmth · Natural texture · Structured depth · Generous space · Precision with soul
Corporate-generic · Cold minimalism · Loud clutter · Tech-bro gradient aesthetic
My career is a through-line of building things that didn’t exist before — data products, operating systems, centers of excellence — in industries that don’t always know they need them yet.
Kate is Director of Digital at Herbalife, where she leads a cross-functional team spanning analytics, measurement, campaign operations, and communications ops. With a career built at the intersection of data strategy, digital product, and enterprise operations — across Gap Inc., Vera Bradley, and Amway — she specializes in building the infrastructure that turns data into decisions at scale. Outside of work, she farms, raises three kids in West Michigan, builds AI agents, and is working toward nonprofit board service and executive leadership.
Kate is a digital and data strategy leader with over 16 years of experience transforming how organizations use information to grow. As Director of Digital at Herbalife, she oversees strategy, analytics, measurement, and campaign operations for a global team, and is currently building the Commercial Realization Engine — a connected operating system where measurement and experience delivery work as one.
Her track record spans building a BI Center of Excellence at Gap Inc. (5,000+ weekly active users across a $16B portfolio), owning enterprise customer data strategy, and standing up complex cross-functional operating systems that actually stick. She moves fluidly between the technical and the strategic — equally comfortable in a data architecture conversation and a C-suite stakeholder meeting.
Outside work, Kate is a certified Pilates instructor, a beekeeper, and the builder of a personal AI agent system called OpenClaw that runs her household. Based in West Michigan, she farms, raises three kids, and brings long-horizon thinking to every room she’s in.
Built the global digital performance org from scratch. Measurement, campaign ops, and communications platform. Near-term Chief of Staff scope.
Built BI Center of Excellence. 5,000+ weekly active users across $16B brand portfolio (Old Navy, Gap, Banana Republic, Athleta).
Digital product strategy for $8.9B CPG organization. Board and executive-level presentations.
Built analytics function from zero during full site re-platform. Led agile product delivery for mobile and web.
Digital analytics, product, and strategy roles across retail and manufacturing.
First nonprofit board seat. Expanding into community leadership.
Executive scope expanding into commercial planning, operations, and supply chain.
Direct, precise, and genuinely warm. I say what I mean without softening it into mush — and I bring people along rather than leaving them behind.
Concise, structured, confident. Lead with business impact. Frame trade-offs clearly. Don’t over-explain the methodology unless asked.
Collaborative and direct. Share thinking, invite co-creation. Use humor to build trust. Be the person who moves things forward.
Clear expectations, honest feedback, genuine recognition. Give context. Let people own their work. Be the leader you wished you’d had.
Credible and grounded. Bring the corporate rigor without the corporate stiffness. Let the farm and the analytics coexist — that’s the interesting part.
The skill of management is increasingly the skill of AI. I’m positioning myself accordingly — not just recommending AI to my org, but running it daily in production.
I heard Claire Vo describe her personal AI setup on Lenny’s Podcast and couldn’t stop thinking about it. A few months later I had a named agent team running my household. I ship AI tools almost every day — not as a job requirement, but because I genuinely can’t stop.
A system of named agents handling the operational weight of a full life. The concept that unlocked it: this is the first time I’ve been able to afford to employ the number of people I actually need.
Morning briefings, email triage, calendar, meal planning, farm operations, family CRM. Runs daily in production.
Monitors Oura Ring data via API, adjusts fitness plan based on readiness, writes weekly nutrition guidelines for Heidi.
Daily spending snapshot, budget monitoring, pattern flagging. Proactive not reactive.
Career plan, relationship map, high-stakes conversation prep, positioning language.
Resets Heidi’s session nightly, re-injects only needed context. Keeps costs at $5–15/session instead of $150+/week.
Morning briefs, 1:1 prep, comms drafting, meeting notes to actions. The work equivalent of Heidi.
Should you handle it, escalate it, or skip a level? Answer in 30 seconds.
escalation-advisor.katehaan.dev →Speak raw. Get back a version that sounds like your actual professional voice.
voice-tone-shifter.katehaan.dev →AI & Agents: Anthropic API · Claude Code · OpenAI API · Gemini · Perplexity · LangChain · Cursor
Data & Analytics: SQL · Python · Power BI · Tableau · Looker · Amplitude · Heap · Google Analytics · Adobe Analytics · Snowflake · BigQuery · Databricks
Marketing & Experience: Salesforce Marketing Cloud · Salesforce CRM · Braze · Adobe Experience Platform · Tealium · Adobe Launch · Adobe Target · Optimizely
Engineering & Delivery: Azure DevOps · AWS · GitHub Actions · Git · Vercel · VS Code · Cursor
Automation: Make.com · Zapier · Power Automate · Power Apps · Google APIs · Telegram Bot API
LinkedIn is your primary professional surface. The goal: be findable, credible, and human — in that order. You’re not building a personal brand for its own sake; you’re building a body of work that makes the right people say “we should talk to her.”
Go beyond job title. Signal both current authority and future direction. Include the AI angle — it’s a differentiator.
3–4 short paragraphs. Open with positioning statement. Include superpower, industry lens, and one memorable line. The farm-to-boardroom-to-AI-agent angle is real — use it.
Link to katehaan.dev, the escalation-advisor tool, and the brand book. Make the work findable.
Lead with strategic context, not job description. What did you build? What changed? Use numbers where honest.
Frameworks you’ve used. Lessons from the work. Takes on AI in enterprise. The occasional farming analogy that actually lands.
1–2x per month is plenty if the quality is high. You’re an expert with opinions, not a content creator.
Direct, considered, a little wry. No performative humility. No vague inspiration. Make a point.
The 10-year arc is clear: VP or executive title, paid board seats, and a consulting practice that works on my terms. Everything between here and there is a deliberate step.
Deliver the Commercial Realization Engine. Establish Chief of Staff–level credibility. Stay remote until 2029.
Move toward commercial planning and operations adjacencies. Take on 1–2 paid consulting engagements. Add a second board seat.
Executive scope spanning digital, data, commercial, and potentially operations/supply chain. Kids in school. Farm thriving. Fully on your terms.
Who: CIOs, CDOs, VPs at mid-to-large consumer brands.
What they need: Digital leaders who can own analytics, operations, and strategy without hand-holding.
Show them: Impact, range, operating maturity, and AI fluency.
Who: Exec directors of ag/food/rural orgs, board placement networks.
What they need: Leaders who bring corporate rigor and community credibility.
Show them: The farm. The data expertise. The long-game orientation.
Who: Mid-market companies needing fractional digital analytics or AI expertise.
Show them: Concrete deliverables, fast ramp, been-there experience.
Who: Peers building AI tools and personal infrastructure.
Show them: OpenClaw, the playbook, the GitHub. That you’re in it.
“The most strategic thing I can do is be entirely, specifically myself — and make sure the right people can find that.”